A lesson for declining viewership in sports broadcasting ...Middle East

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A lesson for declining viewership in sports broadcasting
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Finn Allen in action for the Black Caps at University Oval. Photo / Photosport OPINION While many sports are grappling with declining live and televised viewership, New Zealand Cricket (NZC) has emerged as a beacon of strategic thinking by prioritising accessibility over immediate financial gains. Scott Weenink, the chief executive of NZC, recently expressed the organisation’s willingness to consider a reduction in broadcast revenue if it meant more cricket games being aired on free-to-air television. NZC’s current broadcast deal is with TVNZ, a shift that occurred after the demise of Spark Sport’s streaming service. It has proven to be a pivotal decision for NZC. Cricket in New Zealand wi

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