Food Network Boss, Warner Bros. Discovery Networks CMO Talk Cross Promoting Movies and Max, Holiday Hits and State of Cable TV ...Middle East

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Food Network Boss, Warner Bros. Discovery Networks CMO Talk Cross Promoting Movies and Max, Holiday Hits and State of Cable TV
source : Variety ( Middle East ) () 42
Warner Bros. Discovery’s fourth-quarter success largely depends on strong performance at Food Network, as the cable channel draws its highest number of eyeballs — and ad dollars — when the holidays roll around. But in 2023, the network had additional tasks to check off for the company, including driving viewers to Max and pushing them […]

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