Adidas’ Roblox residency & Balmain turns to generative AI ...Middle East

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Adidas’ Roblox residency & Balmain turns to generative AI
source : Jing Daily ( Middle East ) () 41
This past year has seen luxury publicly embrace artificial intelligence (AI) and its capabilities — a stark contrast to the industry’s approach to NFTs and metaverse destinations. With attention on generative technology at an all-time high, fashion houses are scrambling to join in the conversation and ride the zeitgeist. Balmain, for example, is putting personalization at the heart of its latest project by employing AI. Using its Unicorn sneaker as a blank canvas for innovation, the brand is expanding its Web3 strategy beyond digital wearables and NFTs to become a full-fledged creator studio. In other news this week, Adidas’ Three-Stripes brand has launched a number of virtual retail hubs in

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