IPL media rights value can touch $50 bn, says chairman Arun Dhumal ...Middle East

IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to touch a staggering $ 50 million over the next two decades, provided it keeps innovating and improvising with fans’ interests in mind. The current media rights value of the league stands at $ 6.2 billion (approx Rs 48000 crore) for a five-year period starting from 2022. Even by this estimate, IPL is the second-most high-valued league after the National Football League (NFL), as the American sporting entity struck a $ 110 billion media deal for an 11-year period starting from last year. “If I have to see how it has gone over the last 15 years and if I have to go by estimates going for

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IPL media rights value can touch $50 bn, says chairman Arun Dhumal ...Middle East

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