What will street advertising look like in the digital era? ...Middle East

After years of teetering towards obsolescence, traditional street advertising is staging a comeback. Its golden ticket? Digitized three-dimensional billboards. According to commercial display solution provider SoStron, the 3D billboard advertising market is estimated to top $122.44 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 19 percent from 2023 to 2030, significantly disrupting the out-of-home marketing landscape. “3D digital displays represent a natural evolution in advertising due to their dynamic and immersive nature, which starkly contrasts with the passive viewing experience offered by traditional 2D billboards,” Eric Sas, co-founder and CEO of anamorphic

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What will street advertising look like in the digital era? ...Middle East

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