Adidas and Bugatti drop super rare football boot with digital twin ...Middle East

As high-low crossovers become commonplace in the collaboration playbook, creating something that feels distinctly new is no simple task. Adidas, for example, is no stranger to a tie-up or two with a luxury brand — so much so that iconic styles like the Samba and Gazelle have become coveted blank canvases for fashion houses to play with. The sportswear label’s latest partnership with Bugatti merges Web3, football, and automobile-inspired designs in a first-of-its-kind venture, which we dive into below. In other Web3 news this week, Prada’s new holiday pop-up deploys interactive technology, immersing shoppers in the “Pradaverse,” while move-to-earn Web3 app Stepn taps musician Steve Aoki’s dig

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Adidas and Bugatti drop super rare football boot with digital twin ...Middle East

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