Douyin anchor’s ‘vulgar’ YSL beauty livestream a cautionary tale for brands this Singles’ Day ...Middle East

Subscribe to our Jing Beauty to get the latest news on China’s world of beauty and wellness. What Happened: On October 27, top Douyin anchor Crazy Little Brother Yang’s livestream apprentice Traffic Yellow (红绿灯的黄) was accused of being vulgar and indecent for her disheveled hair and contorted facial expressions when she promoted YSL beauty products during her show. Many netizens posted screenshots of her under YSL’s official Weibo account, decrying the livestreamer for selling the luxury brands’ foundation cushion, priced at $93 (680 RMB), like a cheap ‘9.9 RMB free shipping’ item. Weibo user Wuwosuoxin (@无我所心) wrote: “Crazy Little Brother Yang’s [livestreaming image] really cheapens the br

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Douyin anchor’s ‘vulgar’ YSL beauty livestream a cautionary tale for brands this Singles’ Day ...Middle East

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