Alessandro Sartori on luxury in China and Zegna’s collab with The Elder Statesman ...Middle East

When Italian luxury menswear giant Ermenegildo Zegna announced a collaboration with The Elder Statesman, a niche Californian bastion of bohemian chic, many were surprised. But a look at the collection reveals that luxurious European sartorial precision and playful West Coast laid-back chic can make for a compelling men’s wardrobe – all in cashmere. It’s all part of the younger, fresher Zegna that Artistic Director Alessandro Sartori has crafted in the past seven years at the brand’s creative helm. “Just to give you a number, the average customer that buys items with the triple stitch in some cities like London, is now from 32 to 35 years old. This is very different from where we were 10 yea

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Alessandro Sartori on luxury in China and Zegna’s collab with The Elder Statesman ...Middle East

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