Manolo Blahnik’s new virtual reality pod hits London ...Middle East

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Manolo Blahnik’s new virtual reality pod hits London
This week, Manolo Blahnik is deepening its 50-year brand narrative through the deployment of virtual reality. The footwear aficionado has unveiled a new immersive experience in London, tapping VR newcomer (but one-to-watch) Xydrobe to power its activation. South Korean automobile maker Renault Korea Motors is also putting its own spin on token-gated projects. Teaming up with renowned 3D artist and art director Guillaume Sauzey, the collaboration marks Renault Korea Motors’ third venture into the world of non-fungible tokens (NFTs). With Halloween fast approaching, the holiday season has become a goldmine for brands — even those in Web3. Horror-inspired collaborations are the theme this mont

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