How wine and spirits producers are courting young beverage enthusiasts through the blockchain ...Middle East

The word “blockchain” may leave a sour taste in the mouths of skeptics, but beverage enthusiasts are drinking up the digital world and its far-reaching potential. The global wine and spirits market is estimated to reach $333 billion in 2023 and is expected to grow annually at a compound annual growth rate (CAGR) of 5.2 percent between now and 2027. Recommended ReadingAdapting to changing Chinese tastes: Strategies for success in the alcohol industryBy Jason Wang But demand for exclusive community offerings and tangible solutions to the persistent counterfeit market has never been higher. Subsequently, wine and spirits producers are pivoting to the blockchain as their saving grace. One mark

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How wine and spirits producers are courting young beverage enthusiasts through the blockchain ...Middle East

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