‘Twinfluencers’ are taking over the internet ...Middle East

Why settle for one style icon when you can have two? Swapping sibling rivalry for social media success, ‘twinfluencers’ are making the high fashion community do a double-take thanks to their mirror-image aesthetic. Building their brands off of their biological feats, these tastemakers are leveling up their marketing power and cultural appeal; an advantage that’s transforming them into global sensations across the style scene. Fashion’s fascination with duplication has been well documented. For Gucci’s Spring/Summer 2023 campaign, the Italian maison sent 68 sets of identical twins down its ‘Twinsberg’ runway in matching ensembles, sparking internet virality, while twin models have become a

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‘Twinfluencers’ are taking over the internet ...Middle East

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