With Maia Active under its belt, Anta piles pressure on Lululemon, Nike ...Middle East

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With Maia Active under its belt, Anta piles pressure on Lululemon, Nike
What Happened: On October 16, Chinese sports giant Anta Sports announced it had acquired a 75.13 percent stake in Maia Active, a Shanghai-based sportswear brand, for an undisclosed sum. Once the deal is complete, Maia Active will become a non-wholly owned subsidiary of the group. In the announcement, Anta Sports remarked on Maia Active’s influence on female consumers, especially in the yoga category, and its future growth potential. “The acquisition is a good complement to the group’s women’s business segment and will enhance its ability to meet the diversified needs of consumers, further strengthening the group’s brand portfolio,” it wrote. Recommended ReadingHow Maia Active Is Winning The

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