Social media physicians: Services and consultations for commercial purpose ...Syria

Enab Baladi – Fatima al-Mohammad Through social networking services, white-robed doctors are active through their personal pages or groups under medical names, through which they provide their medical opinions and advice and recommend some medicines and cosmetics to the public. These physicians are widely known, followed by tens of thousands across the network, and use their medical expertise as a convincing marketing method that makes a number of followers take their advice and recommendations without questioning their credibility. This is not limited to doctors, but bloggers and content makers participate in these tips and information by marketing therapeutic products specifically related

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Social media physicians: Services and consultations for commercial purpose ...Syria

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