Xiaohongshu, Douyin, Weibo, Zhihu — How can brands best leverage these platforms ...Middle East

Subscribe to our Jing Beauty newsletter here to get the latest news on China’s world of beauty and wellness. China’s strong supply chain coupled with demographic dividend and online traffic dividend have lowered the barrier to launching new consumer brands there. For the past few years, emerging C-beauty labels, such as Florasis, Perfect Diary, and Judydoll, have relied on a strategic formula, known as ‘grass rooting 种草’ to quickly raise young buyers’ interest online and create new ‘It’ products. “5,000 user generated content on Xiaohongshu + 2,000 question-and-answer on Zhihu, China’s Yahoo! Answers, + appearing on top anchor Li Jiaqi’s live broadcast room = the birth of a new brand.” Howe

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