The Evolution of Guided Travel ...Middle East

Innovation is the secret to longevity and tour operator Collette has found that transforming its tour design and delivery has resulted in an intuitive product for the modern-day traveler. Collette listened to its guests’ needs, striving to provide a product that they would love. The tour operator found that travelers are increasingly dissatisfied with the stereotypical, cookie-cutter itineraries that, constrained by pacing and price, offer only surface level engagement with a destination. Travelers know about the stereotypes dogging group travel and will gravitate toward a company, like Collette, who is breaking the mold, adding choice and curating

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The Evolution of Guided Travel ...Middle East

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