Are virtual stores the future of retail? Plus, Ralph Lauren drops physical Fortnite boots: Web3 drops of the week ...Middle East

Virtual storefronts have matured from a buzzworthy fad to a crucial marketing vehicle over the course of 2023. But with competition swelling, curating a space that grabs the eyes — and pockets — of consumers is no easy feat. This week, Lacoste seems to have hit the jackpot with shoppers after launching its second hyperrealistic retail spot to showcase its Summer 2023 collection. Complete with gamified activities and exclusive token-gated perks, the brand is crafting its own playbook when it comes to meaningful consumer experiences. We dissect below. In other news, Ralph Lauren is no stranger to the colossal cultural influence of Fortnite, which is why the label jumped at the chance of collab

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Are virtual stores the future of retail? Plus, Ralph Lauren drops physical Fortnite boots: Web3 drops of the week ...Middle East

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