Adidas Brings In $437M With Yeezy Leftovers, With Some Going to Anti-Hate Groups ...Middle East

Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear maker tries to offload the unsold shoes and donate part of the proceeds to groups fighting antisemitism and other forms of hate. The first batch of shoes released in June, which sold out, helped the company reach an operating profit of 176 million euros in the second quarter, better than it originally planned, Adidas said Thursday. A second sale started Wednesday. After Ye’s antisemitic and other offensive comments led t

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Adidas Brings In $437M With Yeezy Leftovers, With Some Going to Anti-Hate Groups ...Middle East

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