Red Bull courting Hugo Boss for AlphaTauri title sponsorship deal ...Middle East

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Red Bull courting Hugo Boss for AlphaTauri title sponsorship deal
source : F1 News ( Middle East ) () 54
Red Bull is reportedly in talks with iconic fashion brand Hugo Boss for a title sponsorship deal with Scuderia AlphaTauri. Earlier this year, Red Bull motorsport boss Helmut Marko revealed that AlphaTauri would undergo another name change for 2024. At the end of the 2019 season, the Faenza-based outfit switched its identity from Scuderia Toro Rosso to AlphaTauri, the name of Red Bull's fashion line affiliate. However, the brand hasn't encountered the success that was projected by Red Bull, with the F1 team doing little to impact the company's sales. A report commissioned earlier this year by Oliver Mintzlaff - CEO of Red Bull's Corporate Projects and Investments - on the energy drink company

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