The Right’s War on Brands Is Stupid and Terrifying ...Middle East

Even by the right’s recent standards, the ongoing backlash to Bud Light is convoluted and stupid. To the extent that it can be summed up, it goes something like this. Last month, the perfectly acceptable beverage company sent trans influencer Dylan Mulvaney some beer to celebrate her first year of womanhood. Mulvaney then did what influencers do when they receive free stuff: She posted about it in conjunction with a sweepstakes associated with March Madness. Right-wingers saw this, freaked out, and began a boycott. The beer’s sales have subsequently plummeted; right-wingers claimed victory after the company parted ways with two executives who were responsible for the very normal brand promot

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The Right’s War on Brands Is Stupid and Terrifying ...Middle East

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