Consumers fight back, with some success, against brands gone woke ...Middle East

At a recent baseball game, I watched a fellow Cubs fan facing a dilemma at Nationals Park in Washington. No, it wasn't the dilemma of whether to cheer another meltdown by a Cubs pitcher — it was the beer vendor, who was handing him a Bud Light. The vendor had only Bud Lights left...for a good reason. The company is now literally giving away beer for free due to a consumer backlash. With a pained look, the obviously thirsty fan declined and headed for the concourse looking for another brand. Bud Light was dead to him after the controversy over a promotion featuring transgender activist Dylan Mulvaney. The Cubs fan isn't alone. Bud Light's parent company, Anheuser-Busch, has reportedly l

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Consumers fight back, with some success, against brands gone woke ...Middle East

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