Red Sea Global launches new adventure sports company in Saudi Arabia ...United Arab Emirates

Developer Red Sea Global (RSG) has launched Akun, which is billed as an adventure sports brand that will create authentic and unique experiences for guests at RSG destinations, in line with the responsible ethos of the group. According to the developer, ‘Akun’ comes from Arabic meaning ‘to be’. It is said to be deeply connected to the ambition of empowering guests to “find their way and just be. Be present. Be in the moment. Be real”. The brand reflects a mission to encourage people to live meaningfully, where every day is different. It is about finding your way, it added. “At Red Sea Global, we believe the experiences available for our guests are just as important as the destination itself,

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Red Sea Global launches new adventure sports company in Saudi Arabia ...United Arab Emirates

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