Real Discounts or Fake Deals? A Look at Black Friday in Egypt ...Egypt

Photo credit: BBC “Black Friday in Egypt is a big scam,” says Sherif Othman, a 42-year-old novelist and owner of Concorde Decoration Company. Every year, as the month of November approaches, billboards with Black Friday announcements adorn Salah Salem street and 6 October bridge, and YouTube advertisements of unmissable discounts play before every other video. Yet, as the marketing for Black Friday discounts increases, fewer people are tempted to take advantage of them. Othman, who describes himself as a shopaholic, often shops online on platforms like Jumia and Amazon, since he does not have the luxury of time to visit multiple stores. Black Friday is a shopping tradition that originated in

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Real Discounts or Fake Deals? A Look at Black Friday in Egypt ...Egypt

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