‘Troubled nations can never spend their way to improved global reputation,’ says Good Country Index creator Simon Anholt ...Saudi Arabia

Sun, 2022-11-27 22:32 DUBAI: While there is no question that staging a major sporting event will “in a real way raise the profile of the country for a relatively short period,” the data suggests it makes no lasting impact on the image of the host country, according to the man credited with coining the term “nation brands” back in the 1990s. Simon Anholt, founder of the renowned Nation Brands Index, is currently an independent policy adviser to nearly 60 countries around the world, and publisher of the Good Country Index, which ranks nations based on their contributions to people and planet.Main category: Middle-East

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‘Troubled nations can never spend their way to improved global reputation,’ says Good Country Index creator Simon Anholt ...Saudi Arabia

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