US should look to Europe before changing online marketing rules ...Middle East

An immense amount of ink has been spilled recently about the American Innovation and Choice Online Act (AICOA) from both sides of the aisle. Aimed at eliminating the alleged competitive edge that comes with “self-preferencing,” it would apply only to the largest online platform companies in the economy. This would mean that companies such as Google and Amazon could not feature their own in-house products over those of a competitor. It’s not clear that self-preferencing harms consumers, but that’s not really the point. Some claim that Congress is acting too quickly, while others insist it is already late to the game. Some claim that this proposal, along with the Open Markets Act (OMA),

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US should look to Europe before changing online marketing rules ...Middle East

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