Delta is experimenting with flight information boards that know who you are and where you’re going ...Middle East

Quartz - Economy
Forget puzzling over flight information display boards. Nevermind fumbling with your phone to access another app. Imagine a future where every directional signage at the airport pointed you to your gate.This week, Delta passengers at the Detroit Metro Airport saw a glimpse of this ideal with a technology called Parallel Reality. At the McNamara terminal is a new 21 ft. x 6 ft digital board that that’s capable of simultaneously displaying the unique travel itinerary for up 100 passengers. This means that a hundred people can look at the same sign and see something different. Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s jo

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