Quartz investigation: H&M showed bogus environmental scores for its clothing ...Middle East

Fast-fashion giant H&M showed customers environmental scorecards for its clothing that were misleading and, in many cases, outright deceptive, a Quartz investigation has found.More than half of the scorecards on H&M’s website claimed that a piece of clothing was better for the environment when, in fact, it was no more sustainable than comparable garments made by the company and its competitors. In the most egregious cases, H&M showed data that were the exact opposite of reality.The findings add to mounting skepticism and new regulatory scrutiny of the fast-fashion industry’s attempt to self-police its environmental record. H&M, the world’s second largest clothing company by sales volume, pro

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Quartz investigation: H&M showed bogus environmental scores for its clothing ...Middle East

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