Technology is accelerating change in retail, new report from CRTKL says ...United Arab Emirates

CallisonRTKL (CRTKL), a global cultural agency specialising in architecture, planning and design, has published a report identifying the key trends for the technological evolution in retail. According to the report, physical retail environments are simplifying in-person transactions. Enabled by mobile digital tools, they are offering more bespoke, localised and service-based experiences. Furthermore, retailers are looking to leverage data to drive customer personalisation and look at past purchases or preferences to target future purchases. Paul Firth, Associate Principal at CRTKL commented: “Technology is accelerating change in retail with personalised shopping giving customers an authentic

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Technology is accelerating change in retail, new report from CRTKL says ...United Arab Emirates

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