Dubai RTA launches smart taxi-top billboards on 11,000 cabs ...United Arab Emirates

Dubai: The Roads and Transport Authority (RTA) has started installing smart taxi-top billboards as part of its endeavours in generating and diversifying revenues, the authority announced on Tuesday. Khalid Al Awadi, director of Transportation Systems at RTA’s Public Transport Agency, said: “We work on creating investment opportunities through strengthening partnerships with the private sector, and work towards supporting the taxi sector through diversifying revenues sources. This project aims to invest our assets in serving the needs of clients through smart billboards installed on the roofs of more than 11,000 taxis. Ads on display will promote the products and services of advertisers cont

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