Sheikh Mohammed announces closing of World’s Coolest Winter ...United Arab Emirates

Dubai: The UAE’s “World’s Coolest Winter” campaign concluded with Dh1 billion in revenues and attraction of 950,000 domestic tourists within a month His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, took to his Twitter account announcing the resounding successful conclusion of the campaign and promising a bigger and inclusive campaign next winter. The World’s Coolest Winter, the UAE’s first federal domestic tourism campaign, concluded on January 25 with record success. The 45-day campaign was launched on December 12, 2020, as part of the newly-launched UAE Strategy for Domestic Tourism, to encourage residents and citizens to

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