What the Heck Is Pistachio Butter and Why Are You Suddenly Seeing It Everywhere? ...Saudi Arabia

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Pistachio butter is made by grinding pistachios into a thick paste until their natural oils release and transform them into a smooth, spreadable consistency. It’s similar in texture to peanut butter or almond butter, though it's much richer, thanks to pistachios’ naturally sweet, earthy, buttery flavor.According to Melissa Davies, Food Trends and Insights Specialist at Mondelez International, this once-niche product is going mainstream in a big way right now. "We have had our eye on pistachio for a couple of years now," she says. "Globally, pistachios have gone from a special-occasion ingredient or holiday luxury to more of an everyday indulgence. Pistachio’s popularity had already begun to trend upward before Dubai chocolate became a viral sensation in late 2023."Davies adds that it’s the complete package: "As an ingredient, it hits on a few key things that consumers want—it has a cross-cultural appeal, it brings a health halo because it’s high in protein and fiber, and it has that eye-popping green color that makes pistachio-based recipes very photogenic for sharing on Instagram and TikTok. What’s especially interesting is how pistachio has made a transition from 'luxury' to 'everyday' but hasn’t lost its premium appeal, which helps explain why consumers are willing to pay sometimes very high prices for Dubai chocolate.”Related: I Tried the Viral Dubai Strawberry Cup That Broke the Internet, and It’s Just as Delicious as Everyone Says

What’s the Difference Between Pistachio Butter, Pistachio Paste, Pistachio Spread and Pistachio Cream?

Pistakio Pistachio Spread, $13.50, at specialty markets and at pistakio.co

If you’ve ever stared down a wall of pistachio products wondering which one to get, you’re not alone. These terms tend to get used interchangeably, but there are some differences. Pistachio butter usually refers to pure ground pistachios with perhaps a tiny bit of salt, along with a splash of oil. This is similar to freshly ground peanut butter. Pistachio butter tends to have a bit of oil added, though, because it's a drier nut.According to Diego Puddu, Product Manager for Eataly, pistachio paste is very similar to pistachio butter, but paste is "thicker and more concentrated, with a higher percentage of ground pistachios. They're often used in baking or cooking where you need a very strong pistachio flavor," he says.Pistachio spread or pistachio cream usually contains a few additional ingredients, such as sugar or milk. "Pistachio spread, or 'spalmabile al pistacchio' in Italian, is a smooth and creamy mixture made from ground pistachios," Puddu explains. "It's similar to a smooth peanut or almond butter, but it has a unique nutty and toasted flavor due to the main ingredient of the spread: raw pistachios." He adds that the terms pistachio spread and pistachio cream are fairly interchangeable, even in Italian terminology: "crema di pistacchio versus spalmabile al pistachio. Both are made from ground pistachios, which may be raw or toasted based on the production technique, and both have a creamy texture.

Choco Lake Kunafa Pistachio Spread, $11.99, at specialty markets

Think rich, nutty and just a little sweet, with deep roasted notes if the pistachios have been toasted first. "Pistachio spread is the taste of Sicily," says Puddu. "It has a bold and intense nutty flavor, with a velvety and thick consistency." The color ranges from pale sage to vibrant green depending on how the pistachios were processed.Related: We Ranked the 8 Best Natural Peanut Butters

Where Can You Buy Pistachio Butter?

Bettergoods Pistachio Nut Butter, $5.47, at Walmart

Pistachio butter has gone from a hard-to-find specialty food item to something you can grab almost anywhere. It’s popped up at Walmart, World Market, major grocery stores, specialty grocers and plenty of online shops. Prices range from $5.47 at Walmart to around $20 at Eataly.Related: The Supersmart Peanut Butter Trick You Need to Know About

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How To Use Pistachio Butter

Whether you make it yourself or buy it at the store, pistachio butter is incredibly versatile. You can use it like any other nut butter: spread it on toast, swirl it into oatmeal or yogurt, drizzle it over waffles or pancakes, or fold it into brownie batter for a fancy dessert.

But his personal favorite is stirring a spoonful of pistachio butter into his coffee.

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