The NaturePure 820L refrigerator is Asean’s first four-door, side-by-side refrigerator with a capacity exceeding 820 litres, sufficient for two weeks’ food storage. Designed for multi-generational households, the appliance offers expansive and compartmentalised storage — ideal for organising everything from baby food and fresh produce to skincare items and frozen essentials.
● PureAir sterilisation system
● PureAir turbo mode
● Pure ICE 3-Level System
● Magic 2 sizes ice maker
● Superior cooling with R290 refrigerant
Expanding in Malaysia
Toshiba Malaysia is targeting a 25% year-on-year growth compared to 2024, driven by rising consumer demand for technologically advanced and aesthetically refined home appliances.
Under its 2025–2026 initiative, Toshiba Malaysia will focus on introducing industry leadership products and suite products. It has also earmarked an investment of not less than RM20 million per year for branding and digital marketing.
As of the first quarter of 2025, Toshiba Malaysia has achieved significant market share across its key home appliance segments:
● Washing machines: 13.6% (ranked second)
Toshiba’s market share continues to expand steadily across all product categories, driven by rising demand for smart, functional and energy-efficient home solutions. This results reflect the brand’s continued strength in delivering lifestyle-enhancing solutions that resonate with Malaysian households.
Looking ahead: Japandi-inspired product expansion
Celebrating its 95th anniversary, Toshiba’s innovation roadmap includes the continued rollout of its signature “Japandi” Series — a harmonious fusion of Japanese craftsmanship and Scandinavian design sensibilities. Following the debut of the first Japandi refrigerator in 2024, Toshiba will expand the concept to include dishwashers, water purifiers and other home appliances — bringing seamless design and intuitive functionality into modern Malaysian homes.
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