Paramount Says Abrupt Dismissal Of Longtime Media Agencies WPP Media And Horizon Was Driven In Part By Push For “Greater Efficiency” – Update ...Middle East

UPDATED with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP after more than 20 years, confirming the news first reported last week by Deadline. Publicis is replacing WPP Media (formerly GroupM) as the lead media agency for Paramount Pictures’ domestic and international theatrical and home […]

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