The situation is, objectively, not great. Apple advertised these features alongside the iPhone 16 line, even casting The Last of Us' Bella Ramsey in a commercial showing off said AI-powered Siri. (The commercial has since been deleted.) While the rest of the tech industry seems to be entirely focused on AI, Apple is, uncharacteristically, struggling to keep up. Things must be dire for the company, right?
Samsung took the next three spots, as it did in Q1 of 2024 as well. This year, it was the Galaxy A16 5G in fifth place, followed by the Galaxy A06 and the Galaxy S25 Ultra. The Redmi 14C 4G came in eighth—impressive for a smartphone that isn't even sold in the U.S.—followed by the Galaxy A55 5G, and, finally, the iPhone 16 Plus.
Ecosystems are powerful things
It's particularly interesting to see the iPhone continue perform like this in 2025. After all, it's been apparent for months now that Apple did not follow through on its advertised AI promises for the iPhone 16 line. To wit, Counterpoint says that the iPhone 16e, the company's "more affordable" device, ranked sixth in the top selling smartphones of March. People are continuing to buy iPhones in droves.
I see this list of best-selling iPhones and Galaxies, and I see one thing: established market trends. I think the truth is, a lot of people like Galaxies, and even more people like iPhones. People switch phones all the time, especially in the Android ecosystem, but based on the data, it seems like when it's time to buy a new phone, most iPhone users buy a new iPhone, and most Galaxy users buy a new Galaxy. Ecosystems are powerful things, and when you've poured your entire digital life into one platform—including all the messaging, purchases, and cloud storage—it's rare you want to mix it up.
AI enthusiasm isn't strong enough to drive smartphone sales
AI is without a doubt the trend in tech right now, and people are using it. But I don't think many are considering it when buying their devices—especially smartphones. I think people buy the phone they like, and then configure it after the fact to access their AI tools. Hell, Apple integrated ChatGPT into my iPhone, and I still have the ChatGPT app. AI features can be useful—it's great that Apple has its own version of Magic Eraser now—but AI features alone aren't enough to sway customers en masse. If OpenAI made a smartphone, would you buy it? I'm guessing probably not.
I can't predict the future; I can only note what I see in the present. And, right now, I'm seeing two things at once—I'm seeing a lot of people talking about ChatGPT, and I'm seeing a lot of people buying and using iPhones. Outside of my tech news circles, I've heard not a peep about Apple's struggles in the AI race.
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