Most people these days either tolerate these privacy intrusions or outright don’t care about them. But there’s a growing movement that believes it’s time to claim our privacy back. Some are working piecemeal, blocking trackers and reducing permissions where they can, while not totally ditching modern digital society as a whole. Others, however, are as hardcore as can be—a modern equivalent of "going off the grid."
The first respondent, I’ll call Ed, since their privacy journey began with the Edward Snowden leaks: “I'd known something was likely up…as early as 2006[.] I remember headlines about AT&T possibly spying, but high school me didn't take it too seriously at the time. The Snowden leaks, when I was in college, really opened my eyes. Ever since, I've taken steps to protect my privacy.”
Speaking of Google, Ed does have a Google Account, but rarely logs into it. They don’t keep anything attached to it, however—Ed stores all files, for example, in Proton Drive or Tresoirt (another end-to-end encrypted service).
Ed’s smartphone of choice is iPhone, and although Apple arguably has the best reputation for privacy in big tech, Ed is no fan: “Apple is no bastion of privacy of course, but they seem to be the least-worst of the big tech companies.” Ed doesn’t use iCloud for any backups: Any iPhone files are kept in Tresorit.
Location services are always off on Ed’s iPhone, unless they’re using Apple Maps for navigation. Once they arrive at their destination, Ed disables location services again. They also have an interesting trick for getting back home without revealing their actual address: “Additionally, when I'm navigating home, I don't enter my home address. I enter the address down the street just as an extra layer so I'm not entering my actual home address…I'll end navigation and turn off location while still driving…if I know the rest of the way home myself."
For their desktop computing needs, Ed uses Windows. They admit they aren’t privacy experts when it comes to Microsoft’s OS, but they do what they can, including changing all privacy settings and uninstalling all programs they don’t use. (That includes OneDrive and Edge.) They also run a clean version of Windows 11 after following Lifehacker’s guide. Firefox is their go-to PC browser, and they use a variety of extensions, including:
Decentraleyes: blocks data requests from third-party networks.
Firefox Multi-Account Containers: separates your browsing into siloed "containers" to isolate each session from one another.
Privacy Badger: blocks invisible trackers.
uBlock Origin: popular content blocker.
Ed deleted all their social media accounts, including Facebook, X, Instagram, and LinkedIn. Though they’ve never had TikTok installed on their phone, they will watch it in Firefox when a friend sends them a video.
Jane uses an open-source smartphone OS designed for privacy
Jane uses a VPN on all of their devices. Instead of Proton, however, Jane opts for Mullvad. They enable ad and tracker blocking, as well as a kill switch, which blocks your internet if you lose connection with the VPN—thus protecting your connection from being leaked out of the secure network.
Like Ed, Jane uses Mullvad, but instead of just using their VPN, they opt for the web browser, which has those protections built in. Mullvad’s strict privacy settings break persistent logins on websites, so any sites Jane wants to stay logged in on are kept in Brave browser. For both Mullvad and Brave, Jane uses uBlock Origin.
Jane uses a Mac, and configured macOS based on various privacy guides. But instead of an iPhone, Jane opts for a Google Pixel. That might surprise readers who assumed hardcore privacy enthusiasts would break away from Google entirely. But X doesn’t run Android: Instead, they installed GrapheneOS on their Pixel, an open-source OS designed for privacy. Following a restart, Jane configured the Pixel to only unlock with a seven-word dice passphrase—for general use, they use a fingerprint scan and a six-digit PIN. If the don’t unlock their Pixel for a while, their phone automatically reboots to put it back into this “First Unlock” state. They also keep airplane mode on at all times to disable the phone’s radio communications, but maintain a wifi connection with timed automatic Bluetooth and wireless disabling.
“Mark” is perhaps the least hardcore of the respondents in this story, but that makes their experience both interesting and relatable. Unlike most of the people we spoke to, Mark is still on Facebook and Instagram. That’s due to their job, which requires them to be on the platform, but they’ve been “systematically” deleting everything they can over their 19-year Facebook history and saving the data to an external hard drive. Mark doesn’t follow anything that isn’t relevant to their job, and only uses Facebook and Instagram inside the DuckDuckGo browser. They don’t react to posts they see, and following their privacy tactics, Facebook doesn’t show them relevant ads anymore. “If there is an ad I'm actually interested in I'll search it up in a different browser rather than click it.”
Unlike others in this story, Mark hasn’t de-Googled themselves completely. In addition to using Chrome for work, Mark has a phone mask through Google, and has their contacts, calendar, and maps tied to the company—though they are moving away from Google as much as they can. They've been running through their old emails to find and delete outdated accounts they no longer use. Any accounts they do need now use an email mask that forwards to a Mailfence account, an encrypted email service.
When shopping online, Mark uses a credit card mask, but still uses the card itself when shopping in person. They want to start using a credit card mask in retail locations like Janet Vertesi, an associate professor of sociology at Princeton University, but they haven’t quite gotten there yet.
Mark’s current focus on their kids’ privacy includes deleting their health data from their local health system. That’s in part due to a data breach impacting the health system, but also the language about autism from Robert F. Kennedy Jr., the current Secretary of Health and Human Services.
Jay de-googled their life and uses a VoIP phone number
Ever since this incident, Jay freezes their credit: “It was frustratingly difficult back then, but nowadays, it is very easy (it just requires an account, which I use a burner email for)...The freeze will not allow anyone to pull credit for large purchases in your name, even if they have your social security number (and because of the data breach, someone probably does). I decided I wanted to pursue some privacy for the things I do have a choice over.”
Jay uses tools to prevent fingerprinting, where companies identify you and track you across the internet, but worries that going too far with things like ad blockers puts a target on your back as well. Jay chooses to pick “a couple of effective tools,” and runs with those.
Most of us are plagued with spam calls, but following the Robinhood data breach in 2021, Jay started receiving a flood of them. They decided to change their phone number and made a point of never sharing it with businesses. For the times they need to give out their number to parties they don’t trust, they use a number generated by My Sudo, which, for $20 per year, gives them a VoIP (Voice over Internet Protocol) phone number. It works with most services that rely on SMS, but it won’t function for two-factor authentication. (Which is fine, seeing as SMS-based 2FA is the weakest form of secondary authentication.) My Sudo lets you change your number for an additional $1, so if Jay’s number ever was compromised or started receiving too much spam, they could swap it.
What it takes to be private on the modern internet
There's no one way to tackle personal privacy. Every one of the respondents to our query had something unique about their approach, and many had different motivations behind why they were so concerned about their privacy.
But not everyone wants an ecosystem, either. That's why you see respondents using other VPNs, like Mullvad, or other private storage options, like Tresorit. These apps and services exist—they might just not be owned by one company, like Apple or Google (or Proton).
In general, though, the keys to privacy success include the following: Use a VPN to protect your internet traffic; prioritize privacy in your web browser, both through the browser itself, as well as extensions that block ads and protect your traffic; shield your sensitive information whenever possible, by using email aliases, alternate phone numbers, or credit card masks; use strong and unique passwords for all accounts, and store those passwords in a secure password manager; use two-factor authentication whenever possible (perhaps passkeys, when available); and stick to end-to-end encrypted chat apps to communicate with others. While there's always more you can do, that's the perfect storm to keep your digital life as private as reasonably possible.
Some might read through the examples here and see steps that are too much effort to be worth it. It might seem out of reach to ditch Gmail and Instagram, break certain websites, and force your friends and family to learn new numbers and email addresses to protect your privacy, especially if you don't feel your privacy has that much of an impact on your life. But even if you aren't sold on the concept of privacy itself, there are real-world results from sticking with these methods. Jay no longer receives spam calls and texts; Mark no longer sees ads that are freakishly relevant to their likes. It's a lifestyle change, to be sure, but it's not just to serve some concept of privacy. You can see results by changing the way you interact with the internet, all without having to actually disconnect from the internet, and, by extension, the world at large.
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