COLUMBUS, Ohio (WCMH) – Columbus is one of the top cities where members of Gen Z are looking to purchase homes, according to a recent study.
LendingTree, an online platform that connects potential borrowers with loan operators, analyzed mortgage requests among 18- to 27-year-olds who used its platform in 2024. The study, released this month, found that members of Gen Z are filing a larger share of applications for Midwestern metropolitan areas.
Columbus was the 10th most popular city among Gen Z home seekers, with 18- to 27-year-olds making up 22.39% of mortgage requests for homes in the metro on LendingTree.
The most sought after city by Gen Z was Grand Rapids, Michigan, with applicants in the generation accounting for 31% of mortgage requests. Coming in at No. 2 was Salt Lake City, with 24.79% of LendingTree applicants being between 18 and 27 years old. Milwaukee boasted the next-largest share of Gen Z applicants, at 24.33%.
Completing the top 10 was Minneapolis with 23.93% of Gen Z applicants (No. 4), Cincinnati with 23.80% (No. 5), Indianapolis with 23.30% (No. 6), Buffalo, New York, with 23.18% (No. 7), Louisville, Kentucky with 22.84% (No. 8) and Kansas City, Missouri, with 22.63% (No. 9).
On the other end of the spectrum, LendingTree observed the lowest share of Gen Z mortgage applicants in San Francisco at 9.68%, accompanied by other California cities, Las Vegas, New York, Miami, and Orlando, Florida.
The study stated the reason behind the rankings is likely affordability, with many popular cities among Gen Z boasting lower housing prices, and those Gen Z showed little interest in having higher home costs.
The Nexstar Media Wire contributed to this report.
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