What hotel owners should expect - and demand - from an operator? ...Middle East

Let’s not kid ourselves, brands need owners. This realisation has come to the market as ownership of hotels by the big flags has faded away as they have gone asset light, whilst the number of available brands has soared. With every sale and leaseback deal and every franchise signed, the global operators have pegged their fortunes not to the values of their assets, but the value of their brand and the management and license fees they generate.

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