Beyond Room Types: The New Era of Hotel Booking ...Middle East

In the latest episode of the Shiji Insights podcast, host Florencia Cueto sat down with Guillermo González, Chief Partnerships and Business Development Officer at Hotelverse. Their discussion looked into the evolution of guest choice within hotels, moving far beyond traditional room categories. The conversation explored how empowering guests with precise room selection, a concept inspired by other travel sectors, is not just a futuristic idea but a present-day reality. This shift towards “attribute-based selling” with hotel room selection technology and hyper-personalization significantly impacts how hotels operate, engage guests, and unlock new revenue streams.

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