TelevisaUnivision Launches Short-Form ‘Microdramas,’Three-City Music Festival in Upfront Pitch ...Middle East

TelevisaUnivision will move beyond its usual offerings in TV’s annual “upfront” market. The Spanish-language giant, which has in recent years worked to get advertisers to recognize the value of the growing Spanish-speaking audience in the U.S., intends to introduce a host of short-form “microdramas” that stream in increments of one minute each, as well as […]

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