On Wednesday, the beloved household brand said that it had successfully completed its mission to elevate "a beloved childhood craft, macaroni necklaces made of dried pasta and yarn" in such a way that even luxury fine jeweler Ring Concierge got involved, revealing the new Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace.
"As jewelry is the top gift families turn to for Mother’s Day, the only little blue box mom needs this year is from Kraft Mac & Cheese," the brand teased in its April 30 announcement.
Kraft Mac & Cheese Ring Concierge collab packaging“For nearly a century, Kraft Mac & Cheese has given moms fun, delicious and trusted ways to care for their families at mealtime,” Alyssa Galiardo, associate brand communications manager at Kraft Mac & Cheese, said in a statement. “This Mother’s Day, we’re offering families the ultimate way to say thank you, with an elevated twist on a timeless tradition."
Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace"Families can feel good knowing every time mom wears her necklace, she’ll remember special moments shared together," Galiardo added. "Especially those that took place over a bowl of Kraft Mac & Cheese."
Those looking to go the extra step for Mom or the comfort dish enthusiast in their life could always try to sneak a few boxes of the "bold" new Kraft Mac & Cheese flavor into the gift bag–after all, it is only hanging around for the summer.
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