Today, Virgin Hotels London-Shoreditch proudly completes its phased transformation, and Richard Branson is in town to celebrate the grand reveal. Located at 45 Curtain Road, the 120-bedroom hotel boasts a rooftop pool and unveils 14 stunning new suites. The opening celebrations will provide a first-look at Hidden Grooves, a brand-new hi-fi listening bar that pays homage to Virgin’s roots in music, featuring a studio-album-themed cocktail menu, light bites and an extensive vinyl collection. The opening marks the seventeenth property for Virgin Hotels Collection, and its first in London. With a flagship property in New York, and other city locations including New Orleans, Chicago and Edinburgh, Virgin Hotels offers heartfelt, personalised service, innovation, and vibrant experiences to one of London’s most creative and eclectic neighborhoods. HIDDEN GROOVES Designed by Richard Branson himself, Hidden Grooves - the hotel’s brand new hi-fi listening bar - is where nostalgia meets innovati...
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