Threads Is Going All In on Ads ...Middle East

is quite clear in signaling the end of ad-free Threads, although it might take some time to fully ramp up in all markets. As your feed starts to fill up with companies vying for your attention, you can probably expect an experience similar to how ads on Instagram or Facebook, as the ads currently on the site clearly indicate that they're sponsored and do use your data to try to increase their relevance to you.

But it's not all bad news: Threads is getting a few new features, too. The one I like the most is a better way to compose a new post. Threads will now show a + button in the bottom-right corner of the site, which you can click anytime to start creating a new post. Previously, the compose window was located at the top of the feed, which isn't as easy to access if you've been scrolling for a bit. The update lets you compose and make a new post without losing your position in the timeline.

Credit: Pranay Parab

Threads on the web also has a new way to access the Tweetdeck-style multi-column view. Click the multi-column button to the right of the feed and select which of your feeds you'd like to see in a multi-column layout. In the normal view, meanwhile, Threads has added two new buttons, Liked and Saved, to its main menu (the two-lines icon). This makes it easier for you to access posts you've liked or bookmarked. The web app also now has tabs for your custom feeds at the top. This was previously available as a drop-down menu, but the tabbed layout makes custom feeds easier to access. 

Additionally, the company is testing a way to import your followers from other services, starting with X (formerly Twitter). Once this rolls out broadly, you may find it easier to bring people over from services not owned by Meta. Finally, Threads itself has moved to a new domain—Threads.com. When the service launched, it did so on Threads.net because Meta didn't own the .com domain. That appears to have changed now.

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