Satisfaction Up, Volume Flat, What’s Driving the Divide? ...Middle East

The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Index™ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%—the highest in four years. However, this positive achievement contrasts with near-stagnant growth in review volume and significant regional variations. This analysis explores the crucial Guest Experience Trends Q1 2025, dissecting the data driving performance.

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