10 Ways Hotels Can Increase Direct Bookings in 2025 ...Middle East

The way hotels sell their rooms has come a long way. From basic reservation systems to sophisticated guest preference tracking, to the rise of OTAs, and the subsequent shift towards a ‘direct-first’ mindset amongst independent hoteliers, the industry has continuously evolved to keep up with technology and ever-changing consumer trends. Now, the question is: what’s next? As the digital landscape continues to evolve, how can hotels build on this progress, continue growing their direct business, and create even more meaningful guest experiences? Keep reading this article to find out.

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