APPLE has given fans a deal to watch superstar Lionel Messi, but just for a limited time.
The company hooked soccer fans up with a deal that can be used for the MLS season.
ReutersInter Miami FC superstar Lionel Messi waves to the crowd before a game in 2024[/caption] The 37-year-old has teamed up with Apple to promote a deal that allows fans to receive a free trial to watch the MLS, but there’s a catchReutersOn Sunday, Messi revealed a promotion on his social media accounts that allows fans to utilize a one-month free trial of MLS Season Pass on Apple TV.
The deal is available for both new and eligible returning customers around the world.
However, after the end of the promotion, customers will be charged the usual $14.99 monthly cost or $12.99 monthly for Apple TV+ subscribers.
Apple and MLS have made efforts this season to make MLS Season Pass more accessible for fans.
The league’s games are available through XFinity and DirecTV cable and satellite systems.
There’s a current promotion with T-Mobile to give customers free Season Pass access.
And there is a new Sunday Night Soccer package for Apple TV+ subscribers who don’t have Season Pass.
However, the league has to wait and see if any of these efforts are successful.
There’s limited visibility outside of the Apple TV platforms, and an MLS team executive said the league needs to “end the deal” with the company and get more linear exposure.
The soccer professional league recently reached numerous linear television deals in international markets in attempts to get fans to subscribe to Season Pass.
Messi’s free trial promotion could give exposure for the MLS.
The superstar has over 500 million followers on social media.
Fans were certainly amazed by the eight-time Ballon d’Or winner’s promotion of the deal.
“Messi is the best,” one wrote.
“That deal is beautiful,” a second commented.
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“Good work Lionel,” a third added.
Messi’s in his second season with Inter Miami CF.
The 37-year-old has five goals and two assists in seven games this year.
His Inter Miami CF won the Supporters’ Shield last season but was knocked out of the playoffs in Round 1.
Messi is currently in the final year of his contract in South Florida.
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