Eleven game-changing trends & topics that defined ITB Berlin 2025 ...0

In a world of dynamic change, the international tourism industry remains on course. At the close of ITB Berlin 2025, the travel world presented itself in an optimistic mood and robust shape. The order books of most companies are well-filled, and global travel demand has not been this high in a long time. At the same time, the industry is facing a series of complex challenges and tasks that require new strategies and ways of thinking. The need to invest in one’s own IT infrastructure, the challenges of sustainable business practices, the opportunities offered by artificial intelligence, and the search for suitable personnel require decisive answers and new concepts. Eleven trends and insights from ITB Berlin 2025 that will occupy the travel world in the coming months - and beyond.

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