Trump recently ordered highertariffs on imports from Canada, Europe, China, Mexico, and other countries, before suspending the order again.
The initiative gained traction,with social media users circulating lists of American brands to avoid. The USTravel Association has warned that a drop in Canadian tourism to the US couldresult in losses exceeding $2.1 billion, according to Forbes magazine.
On February 19, a similarmovement emerged in Sweden, attracting nearly 55,000 members on Facebook. Organizerssay the initiative stemmed from frustration with increasing economicuncertainty since Trump’s inauguration on January 20, 2025.
With over 9,000 members, Rossitold France 3 that he felt compelled to act and share his frustration withothers who felt the same way. "We may not have weapons, but we have ourwallets," he said. Social media platforms have since become hubs fordiscussing practical ways to reduce dependence on American brands.
While the boycott movementcontinues to gain momentum, its economic impact on US businesses remainsuncertain, with some experts cautioning that many targeted brands manufacturetheir products locally in European factories, employing thousands of Europeanworkers, particularly in the agri-food sector.
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