CHIPOTLE has announced a wide release for one of its protein options in locations across North America and Europe.
The menu offering will only be available for a limited time.
GettyChipotle has previously test marketed its new product at select locations[/caption]Chipotle Mexican Grill’s long-awaited Chipotle Honey Chicken is back, and fans are raving about it.
The restaurant’s bold new take on its classic chicken recipe was test marketed at 80 restaurants in Tennessee and California last year, with resounding success.
“Chipotle Honey Chicken is marinated with seared, smoked adobo (chipotle) peppers, seasoned with savory Mexican spices, and finished with a touch of pure honey,” according to a press release.
“The spicy and sweet flavors of Chipotle Honey Chicken surpassed consumer expectations and achieved the highest marks of any chicken innovation that Chipotle has sensory tested.”
Chipotle restaurants in the US, Canada, UK, France, and Germany will serve Chipotle Honey Chicken for all in-restaurant and digital orders beginning March 7.
The new menu option is already available to members using the Chipotle app and website starting March 6.
“Consumers have clearly shown their enthusiasm for sweet heat flavor combinations,” Chipotle Chief Brand Officer Chris Brandt said in the release.
“We have had tremendous success with ‘swicy’ innovations and believe Chipotle Honey Chicken will capture fans with a whole new level of excitement.”
According to the National Restaurant Association’s “What’s Hot 2025 Culinary Forecast,” hot honey is this year’s top trending flavor.
The test marketing surpassed the company’s expectations, and has quickly become a fan favorite.
“Chipotle Honey Chicken was our top performing limited time offer in test markets and we’re excited for guests to taste this bold, new protein with their go-to order,” Brandt said.
“The delicate balance of heat and a touch of sweet pairs perfectly with our real ingredients prepared fresh every day.”
Chipotle is promoting its “Most Popular Chipotle Honey Chicken Bowl” on the Chipotle app, chipotle.com, and chipotle.ca.
According to Chipotle, its most popular Chipotle Honey Chicken items are Chipotle Honey Chicken with white rice, black beans, fajita veggies, fresh tomato salsa, toasted chili-corn salsa, sour cream, cheese and lettuce.
FAN REACTIONS
The new Chipotle Honey Chicken has been a smashing success with consumers, with one reviewer calling it “the best thing Chipotle has ever released.”
A reviewer for Allrecipes said that the Chipotle Honey Chicken tops the restaurant’s old chicken recipes.
“I loved Chipotle’s Chicken Al Pastor for its fiery flavor cut back with a hint of fruity sweetness, but the new Chipotle Honey Chicken blows the al pastor out of the water,” said Bailey Fink for Allrecipes.
“It’s the perfect balance of sweet and spicy, providing a different, smokier kick than al pastor. Chipotle Honey Chicken isn’t just straight heat, it’s spice with a defined flavor – plus, the honey offers the ideal balance without being overly sweet.”
CHIPOTLE IN THE NEWS
Recently, Chipotle announced plans to absorb costs in order to keep prices low.
Chipotle CEO Scott Boatwright promised that the fast-casual restaurant chain would not be raising its prices in response to the Trump administration’s proposed tariffs.
Meanwhile, Boatwright also announced plans to upgrade the chain’s kitchen operations.
“It is my endeavor to really modernize the kitchen,” Boatwright told Yahoo Finance.
“It’s been exactly the same for 30 years.”
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