The Comeback of Hotel Reviews ...Middle East

Hotel reviews have never really been useless, but they did lose some of their impact over time. When they first emerged, they revolutionized the hotel industry. Suddenly, hoteliers had to up their game—guest feedback was no longer limited to a suggestion box at the front desk; it was out in the open, influencing bookings. But as reviews became ubiquitous, their influence started to wane.

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