STR Weekly Insights: 9-15 February 2025 ...Middle East

The Valentine’s Day calendar shift spread love to both meeting planners and leisure travelers during the week ending 15 February 2025. Valentine’s Day landed on a Friday this year, compared to Wednesday last year. This gave meeting planners the go ahead to schedule conferences and conventions during the week, while the Valentine’s Day Friday kicked off a long Presidents’ Day weekend, making it a good week all around for the hotel industry.

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