Living in London is like having a constantly updated Who’s Who of local luvvies in your head – the only man about town I haven’t spotted is Bill Nighy, and that’s only because he seems to stick to the W1 and W2 postcodes.
These are not the grizzled paps of Heat magazine’s heyday: one of its founders is an accountant who was inspired to set it up after an Apprentice contestant drove past in a car. Similarly, the anonymous founder of Deauxmoi is “just a regular person off the street”, in their words. Their Instagram account – now on 2.1 million followers – cut its teeth on crowdsourced sightings and has spawned its own podcast (Deaux U), book (Anon Pls) and merch collection, which includes tracksuits, baseball caps and a card game where players win by creating “the most viral, salacious news headline” they can think of.
But here’s the thing: I don’t think we should feed this insatiable demand for insider knowledge – or at least we certainly shouldn’t be taking pics.
The line between superfan and stalker is becoming increasingly blurred
Read MoreIt’s usually positioned as a harmless bit of fun that spices up the wallet-draining drudgery of living in a city like London or New York: “Here we are,” every morsel of tittle tattle declares, “in the place where it all happens! That’s [insert name of big city], baby!” At least, the argument goes, this isn’t anything like the bad old days of paparazzi photographers trying to upskirt It Girls and models. Nobody’s getting splashed on the cover of a magazine with fat-shaming headlines about their cellulite or thighs.
I worry too that this sense that all of humanity is a constant source of online content and social clout can bleed into other aspects of our lives.
Of course, you can argue that this is the price celebrities pay for their fame – that they could have easily signed up for a less starry career, one that involves the limelight a little less.
But while we might not know exactly what it’s like to walk a red carpet or attend the Oscars, most of us can imagine how weird it might feel to be photographed going about our daily business.
Zing Tsjeng is a journalist, non-fiction author, and podcaster
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